Articles
How Plato Can Improve Your Photos
February 2023, by Steve Meltzer
While both light and composition are key to successful photographic images, light is written about more often. Therefore, let’s focus on how to use composition to create stronger photographs.…
Why It’s Important To Establish a Brand
February 2023, by Scott Obernberger
Now that the holiday season has passed, many of us are working hard to build up inventory and prepare for the new show season. In January, I talked about examining what we did last year, our…
It’s Beginning To Look a Lot Like Christmas - The Preparation Began Months Ago
December 2022, by Scott Obernberger
One thing I learned as I transitioned from lawyer to artist/retailer is the Christmas season does not start at Thanksgiving. It starts somewhere around August. Not kidding. You start checking…
Life on the Road Blog: Marketing Advice for Artists
July 2022, by Scott Obernberger
We are on the cusp of summer and hopefully everyone has a great show season planned out. As I get ready for the first of my outdoor shows, I always have to retrain myself – do I have all my…
Using Demographics to Market Art and Craft Products
October 2021, by Angie Landsverk
The power of observation has helped Scott Obernberger learn who buys his pottery, and he encourages other artists to do the same thing to figure out their demographics. “Every single show you have is…