Articles
Reading the Retailer’s Mind
March 2026, by Diane Sulg
For just a few minutes, I want you to think like a retailer. If you have been selling your crafts to individual customers, you are thinking, “Well, I am a retailer at times, so I already understand…
Inside Tips for 2026
January 2026, by Diane Sulg
We are at the end of one year and the beginning of another. It is a perfect time to take stock, not only of our inventory, but additionally, in the ways we can adapt to grow our business. There is…
Winning New Customers
October 2025, by Diane Sulg
Is there anything more satisfying than getting great orders from new customers? Or for that matter having your current wholesale customers place larger orders with more frequency? This is the way…
Who Wants More Customers?
July 2025, by Diane Sulg
That will be almost every maker who wholesales their handmade goods! New customers are a critical factor in your business success for several reasons. First, that is how you grow your business and…
The Frugal Wholesaler
May 2025, by Diane Sulg
Now more than ever, entrepreneurs making products they sell to stores are concerned about the price of those products. These makers know that unless they are among the fortunate few to be in the very…