Articles

Who Wants More Customer?

July 2025, by Diane Sulg

That will be almost every maker who wholesales their handmade goods! New customers are a critical factor in your business success for several reasons. First, that is how you grow your business and…

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The Frugal Wholesaler

May 2025, by Diane Sulg

Now more than ever, entrepreneurs making products they sell to stores are concerned about the price of those products. These makers know that unless they are among the fortunate few to be in the very…

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What’s New?

February 2025, by Diane Sulg

If there is one magic word in retailing, it is NEW. You see it everywhere and in all types of stores, from clothing to jewelry to home décor. Nothing spells doom for a store faster than having the…

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Turning Art Into Products

January 2025, by Diane Sulg

If you are an artist creating two-dimensional art, you might be wondering if there is a place for you in the wholesale world. Listen up all you painters, graphic designers, and photographers — the…

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Forging Great Retailer Relationships

October 2024, by Diane Sulg

As you begin to build a roster of retailers who are purchasing your products, it is also time to consider forging lasting bonds with those customers.  While it is natural for some relationships to…

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