Articles

Life on the Road Blog: Marketing Advice for Artists

July 2022, by Scott Obernberger

We are on the cusp of summer and hopefully everyone has a great show season planned out. As I get ready for the first of my outdoor shows, I always have to retrain myself – do I have all my…

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Using Demographics to Market Art and Craft Products

October 2021, by Angie Landsverk

The power of observation has helped Scott Obernberger learn who buys his pottery, and he encourages other artists to do the same thing to figure out their demographics. “Every single show you have is…

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