Articles
Maximize Your Trade Show Investment
March 2024, by Diane Sulg
Exhibiting at a trade show is exhilarating! Although it is multiple days, when it is over, it will seem like it went speeding by. Therefore, you want to make sure you take advantage of every…
Embrace the Seasons
November 2023, by Scott Obernberger
The fall and Christmas/holiday seasons are here. And for many of us, this is when we have our best sales. Too often, fall and holiday shows are viewed by artists as being second tier when in fact…
Make Craft Photos Shine
November 2023, by Steve Meltzer
Thanks to modern technology, even the simplest digital camera or smartphone can produce decent sharp and colorful photos. They are great for a family webpage or in a scrapbook. But as pleasant and…
How Artists Market
November 2023, by Angie Landsverk
Celia Sislow connects with potential customers before, during, and after art shows and does so in a variety of ways. She collects email addresses through Square and then sends out art festival…
Polish Your Image With Great Marketing
September 2023, by Diane Sulg
In addition to product, price, and customer service, there is one more important component for the professional wholesaler — your image! Not just the one you see in the mirror but also the one your…