Articles
Taking the First Wholesale Steps
October 2023, by Diane Sulg
At this very moment, you feel ready to step out and let the world know you have a wholesale business. You have refined your product line and finalized your pricing. You even have your business card…
Polish Your Image With Great Marketing
September 2023, by Diane Sulg
In addition to product, price, and customer service, there is one more important component for the professional wholesaler — your image! Not just the one you see in the mirror but also the one your…
Wholesale Pricing:
June 2023, by Diane Sulg
For an artist who has been selling work to individuals, there is no bigger hurdle than pricing for the wholesale market. Every artist fears that reducing prices means not making enough money to…
In the Spotlight: Your Wholesale Products
May 2023, by Diane Sulg
Quite naturally, the artistic products you create are the stars of your wholesale business. In this article, we are going to see how you can jump-start your wholesale sales by making your products…
From Art Shows and Retail to Wholesale
April 2023, by Scott Obernberger
Trying something new is always a bit scary. This is true whether it is a new product line, style, or show. In February, I stretched into an area that proved to be scarier than I originally…