Articles
How To Market
May 2025, by Jennifer Patterson, Ballantine Management
A show’s venue and location influence our marketing strategy. For instance, in Ocala, Florida, near The Villages — home to the world’s largest retirement community — we prioritize newspaper…
Market Your Art
April 2025, by Scott Obernberger
In the February/March issue, I wrote about the value of time and how it is often overlooked and under considered. I am now turning to another aspect of business that gets pushed aside — even though…
The Ever-Exuberant Artist
April 2025, by Diane Sulg
If you want to meet an indominable artist, look no further than Kimberly Dawn Crowder. She is exuberant, loving, and extremely devoted to her art — practicing it every single day. Kimberly’s…
Marketing for a Festival
April 2025, by Laura Montgomery, Durham Arts Council / CenterFest
We use a multi-channel marketing approach to promote CenterFest, combining purchased and in-kind digital, print, television, and radio advertising. Our timeline follows a structured rollout to…
Marketing A Show
April 2025, by Cheryl Hoeft, Saline Craft Shows
We start marketing the next show during the current one. The promotional materials include postcards, signs, and flyers, available at the admission tables and for crafters to distribute. These…