Articles
Marketing for a Festival
April 2025, by Laura Montgomery, Durham Arts Council / CenterFest
We use a multi-channel marketing approach to promote CenterFest, combining purchased and in-kind digital, print, television, and radio advertising. Our timeline follows a structured rollout to…
Marketing A Show
April 2025, by Cheryl Hoeft, Saline Craft Shows
We start marketing the next show during the current one. The promotional materials include postcards, signs, and flyers, available at the admission tables and for crafters to distribute. These…
Show Review of the Month Alexandria Old Town Springtime Art Festival
April 2025, by Joe Hiltabidel
May 20-21, 2023; Alexandria Old Town Springtime Art Festival, Alexandria, VA. Contact: Howard Alan Events, Howard Alan, 270 Central Blvd., Suite 107B, Jupiter, FL 33458; Phone: 561-746-6615; Email…
A Friend of the Arts
April 2025
Madis Sulg spent much of his career working in the corporate world and found a second act in the craft industry. “He loved the industry and loved knowing how people turned their talent into a…
Design Your Booth
March 2025, by Maura Rigoni and Cindy Heath, Frankfort Fall Festival
Before an artisan begins preparing the booth layout, they should understand the maximum dimensions the festival established and if there are regulations regarding the display of products and signage…