Articles
Embrace the Seasons
November 2023, by Scott Obernberger
The fall and Christmas/holiday seasons are here. And for many of us, this is when we have our best sales. Too often, fall and holiday shows are viewed by artists as being second tier when in fact…
Plan Your Next Season
August 2023, by Scott Obernberger
The fall season is here and with it are not just some of my best shows but also the task of working on next year’s schedule. It may seem early to start, but as they always say, “The early potter gets…
On the Road Again
July 2023, by Scott Obernberger
So, you would think with a title like “On the Road Again” that I would write a bit more about being on the road. Well folks, this is the time. I am sitting on an airplane just over the tip of…
From Art Shows and Retail to Wholesale
April 2023, by Scott Obernberger
Trying something new is always a bit scary. This is true whether it is a new product line, style, or show. In February, I stretched into an area that proved to be scarier than I originally…
Why It’s Important To Establish a Brand
February 2023, by Scott Obernberger
Now that the holiday season has passed, many of us are working hard to build up inventory and prepare for the new show season. In January, I talked about examining what we did last year, our…