Articles
Why It’s Important To Establish a Brand
February 2023, by Scott Obernberger
Now that the holiday season has passed, many of us are working hard to build up inventory and prepare for the new show season. In January, I talked about examining what we did last year, our…
Plan for the Upcoming Year
January 2023, by Scott Obernberger
As we begin a new year, it is the perfect time to review what we did this past year and plan for the future. One cannot develop a good game plan without looking back at the old one to see what went…
It’s Beginning To Look a Lot Like Christmas - The Preparation Began Months Ago
December 2022, by Scott Obernberger
One thing I learned as I transitioned from lawyer to artist/retailer is the Christmas season does not start at Thanksgiving. It starts somewhere around August. Not kidding. You start checking…
Life on the Road Blog: Why Artists Create
November 2022, by Scott Obernberger
Fall is here and Christmas is coming up fast! Hopefully, everyone had a great summer season. And now we all buckle down for that final sales push to the holidays. For me, this is the busiest time of…
Life on the Road Blog: Stormy Weather
October 2022, by Scott Obernberger
Summer show season is wrapping up as I write this month’s installment, and the last two shows I participated in experienced significant weather drama. The first had straight-line winds of 60 to 70…