Articles
Pick the Right Market
January 2026, by Scott Obernberger
Winter is here — at least in Wisconsin where I woke up to a freeze warning. It is time to assess our plans for the new year. This is when we start finalizing our show schedules and make tough…
Feeling Down After a Slow Show?
October 2025, by Scott Obernberger
The summer season has ended, and (as I am writing this column) the fall season is about to begin. This is a great time to take stock of how things went — our successes and our failures. What went…
A Trade Show for Makers
June 2025, by Scott Obernberger
Summer is approaching, and most of us are getting ready for our standard bevy of shows. We are making sure the tent is in good repair, displays look decent, and — most importantly — that we have a…
Market Your Art
April 2025, by Scott Obernberger
In the February/March issue, I wrote about the value of time and how it is often overlooked and under considered. I am now turning to another aspect of business that gets pushed aside — even though…
What Is Your Time Worth?
February 2025, by Scott Obernberger
In the last issue, I discussed re-assessing your business model, pricing, and what you make. This issue includes the 200 Best ballot — a resource that helps artists determine shows that are good…