Articles

Maximize Your Trade Show Investment

March 2024, by Diane Sulg

Exhibiting at a trade show is exhilarating! Although it is multiple days, when it is over, it will seem like it went speeding by.  Therefore, you want to make sure you take advantage of every…

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Artist Amenities Matter

February 2024, by Angie Landsverk

Lynn Hedgecock once severely twisted one of her knees hauling things over rough terrain to get to her festival booth.  “I no longer apply to that festival. It’s not worth the difficult…

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Designing a Killer Tradeshow Booth

January 2024, by Diane Sulg

When you make the definite decision to exhibit at a trade show, your first project should be designing your booth.  Keep in mind that once you sign an exhibitor contract with a show, that space has…

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Indoor Show Preparation Tips

January 2024, by By Roxanne McGovern, Columbus Winterfair/Ohio Designer Craftsmen

Most indoor shows have set booth sizes from which to choose. Contact the event’s coordinator and ask if canopy frames can be used.  Some allow the canopy frame but not the top and awning. Always…

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The Best Indoor Booth Layouts

December 2023, by Jackie Ralston, New England Christmas Festival

I have been promoting shows since I started Artisan Promotions in 1983. During that time, the world has changed dramatically, but good booth layouts have remained consistent.  We are talking about an…

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