Articles
Sales Techniques
June 2025, by By Paul Seibert, Midwest Salute to the Arts
When a nonprofit artist guild in the St. Louis area asked me to speak about how artists can get their work out there, I concluded that it is a euphemism for how they can sell more work. That…
How To Market
May 2025, by Jennifer Patterson, Ballantine Management
A show’s venue and location influence our marketing strategy. For instance, in Ocala, Florida, near The Villages — home to the world’s largest retirement community — we prioritize newspaper…
Marketing for a Festival
April 2025, by Laura Montgomery, Durham Arts Council / CenterFest
We use a multi-channel marketing approach to promote CenterFest, combining purchased and in-kind digital, print, television, and radio advertising. Our timeline follows a structured rollout to…
Marketing A Show
April 2025, by Cheryl Hoeft, Saline Craft Shows
We start marketing the next show during the current one. The promotional materials include postcards, signs, and flyers, available at the admission tables and for crafters to distribute. These…
Design Your Booth
March 2025, by Maura Rigoni and Cindy Heath, Frankfort Fall Festival
Before an artisan begins preparing the booth layout, they should understand the maximum dimensions the festival established and if there are regulations regarding the display of products and signage…