Articles
How To Market
May 2025, by Jennifer Patterson, Ballantine Management
A show’s venue and location influence our marketing strategy. For instance, in Ocala, Florida, near The Villages — home to the world’s largest retirement community — we prioritize newspaper…
Marketing for a Festival
April 2025, by Laura Montgomery, Durham Arts Council / CenterFest
We use a multi-channel marketing approach to promote CenterFest, combining purchased and in-kind digital, print, television, and radio advertising. Our timeline follows a structured rollout to…
Marketing A Show
April 2025, by Cheryl Hoeft, Saline Craft Shows
We start marketing the next show during the current one. The promotional materials include postcards, signs, and flyers, available at the admission tables and for crafters to distribute. These…
Design Your Booth
March 2025, by Maura Rigoni and Cindy Heath, Frankfort Fall Festival
Before an artisan begins preparing the booth layout, they should understand the maximum dimensions the festival established and if there are regulations regarding the display of products and signage…
What Makes a Display Great?
March 2025, by Howard Alan Events
1. True or False: For juried shows, it is important that your booth layout and inventory match what you included in your application. 2. True or False: You should give an interested person…