Articles
How To Make Sales
July 2025, by By Lori Johns, WheatonArts
Artists should prioritize creating eye-catching displays. Each artist has a unique style and personality that should be reflected in their booth. Use of color, display components, lighting, and…
Master the Art of Festival Sales
June 2025, by Robin Markowitz, Rose Squared Shows
In the world of fine art festivals, your booth is more than just a space — it is your brand, your studio, and your first impression all rolled into one. Whether you are a seasoned professional or a…
Sales Techniques
June 2025, by By Paul Seibert, Midwest Salute to the Arts
When a nonprofit artist guild in the St. Louis area asked me to speak about how artists can get their work out there, I concluded that it is a euphemism for how they can sell more work. That…
How To Market
May 2025, by Jennifer Patterson, Ballantine Management
A show’s venue and location influence our marketing strategy. For instance, in Ocala, Florida, near The Villages — home to the world’s largest retirement community — we prioritize newspaper…
Marketing for a Festival
April 2025, by Laura Montgomery, Durham Arts Council / CenterFest
We use a multi-channel marketing approach to promote CenterFest, combining purchased and in-kind digital, print, television, and radio advertising. Our timeline follows a structured rollout to…