What Makes a Display Great? Take This Quiz from Howard Alan Events to Find Out

March 2025, by Howard Alan Events

Questions 

• 1. True or False: For juried shows, it is important that your booth layout and inventory match what you included in your application. 
  
  
• 2. True or False: You should give an interested person walking into your booth time to enjoy the artwork before approaching them.  
  
  
• 3. True or False: Your booth should tell a story of your work and who you are, rather than showcase a variety of different styles. 
  
  
• 4. Which booth layout is generally considered most effective for attracting customers? 
  A) U-shaped. 
  B) L-shaped. 
  C) Grid pattern. 
  D) Completely open with no defined structure. 
  
  
• 5. What material is NOT recommended for booth displays in outdoor festivals? 
  A) Sturdy and weather-resistant fabrics. 
  B) Heavy-duty metal shelving. 
  C) Cardboard boxes as display stands. 
  D) Lightweight but durable plastic fixtures. 
  
• 6.     Where is the best place for an artist to sit or stand during a show? 
  A) Behind the booth, out of sight. 
  B) In the middle of the booth, blocking artwork. 
  C) Near the entrance, engaging with customers. 
  D) At a nearby coffee shop to relax. 
  
  
• 7. An artist selling ceramic art can make their booth more attractive by using _______________to elevate items and draw attention to their unique textures and colors. (Fill in the blank) 
  
  
• 8. True or False: Building a personal connection with customers can encourage them to collect and cherish your work.

Answer Key 

• 1. True. Art festival promoters want to see consistency. For instance, if you submitted colorful abstract paintings, your booth should focus on showcasing those, rather than unrelated work. 
  
  
• 2. True. Let them explore briefly, then engage naturally and warmly. 
  
  
• 3. True. A cohesive story draws people in. 
  
  
• 4. A) U-shaped. A U-shaped layout encourages customers to enter the booth, browse comfortably, and spend more time looking at items. 
  
  
• 5. C) Cardboard boxes as display stands. Outdoor festivals often deal with wind or rain, so displays should be durable and stable. 
  
  
• 6. C) Near the entrance, engaging with customers. Standing near the entrance allows you to greet customers and make the space inviting. 
  
  
• 7. Risers or pedestals. Using height variation can create a dynamic and professional-looking display. 
  
  
• 8. True. Personal connections create loyal, happy customers who treasure your work.